Arab International Trade Show

Wells Plastics and Excel International participated in the 11th Arab International Plastics and Rubber Trade Show & Conference held at Dubai International Conference & Exhibition Centre Dubai, UAE from 7 – 10 January 2013. This was the first time both companies participated in the bi-annual exhibition and it proved to be an excellent event with large numbers of visitors from the GCC region, and further afield visiting the stand to learn more about ReverteTM Oxo-biodegradable technology which offers controlled degradation of a number of commonly used polymers in the packaging industry such as polyethylene and polypropylene.

Excel International, who are the exclusive distributor of Wells products in the GCC, has already been successful in establishing ReverteTM throughout the UAE and other GCC countries; having launched the brand in 2008. Excel and Wells were also very much involved in the development of UAE Standard: S 5009/2009 for oxo-biodegradable plastics which has now been adopted as part of legislation, and which requires all plastic bags and other plastic packaging used in the UAE to be oxo-biodegradable and be produced using one of the approved oxo-biodegradable additives. ReverteTM has received the Emirates Quality Mark and was the first oxo-biodegradable additive to be approved by ESMA; the federal body for standards.

John James, Export Manager of Wells Plastics John James, Export Manager of Wells

John James, Export Manager of Wells who attended the exhibition was delighted with the results of the company's participation. He said "the UAE is a very important market for ReverteTM and we were very pleased to welcome many of our regular customers onto the stand during the event, as well as meeting a good number of potential new customers from both the UAE and the wider region.

We are pleased to confirm that ReverteTM has become the preferred oxo-biodegradable additive amongst many quality conscious producers of plastic bags and film in the UAE.